http://www.youtube.com/watch?v=4zO3AZlsXAA

Technology:
I used iMovie for the first time to make this video. Having had previous experience using Final Cut Pro X, I found it fairly easy adjusting because of the extremely similar controls. Editing was simple and easy to get the hang of, and I used the effects at my disposable to make the trailer as interesting as possible. iMovie made it easy to be creative. I used the inbuilt YouTube 'share' feature on iMovie to upload it to YouTube, and the embedding function on YouTube to share it on both my college and personal blogs.

Creativity:
I tried to be as creative as possible when creating my trailer. I used slow motion and a vignette in one scene, I used a 'sci-fi' video effect on 2 sets of clips and changed the sound. I used my own writing for things such as 'one street/four families'. I put a jazz soundtrack (from the iMovie royalty-free collection) on my trailer and I changed the volume on every clip. On the clips I wanted no sound I turned it down to mute, and on the clips where I had people talking I turned it up so the dialogue could be heard over the non-diegetic music. At the end of the video, I concluded the trailer with the Coronation Street theme tune. The theme tune is iconic in the soap genre and very recognisable so it was important to include it. The theme was detached from the video so I could play it over the last few clips and have a good transition between the end of the jazz soundtrack and the beginning of the theme tune.

Soap Opera Conventions:
I tried to keep the trailer filled with conventions of the soap-opera genre. I tried to make it dramatic, with a clip of someone ranting about people and a slow motion shot of someone turning round. This added emphasis on the 'drama' that's involved in the show.